copywriter and creative director

Santa's Street Sleigh

Coca-cola supports more than 400 recycling stations throughout Brazil. However, nobody in the streets respects the cans and paper collectors, looking only at the slowness that their carts cause to the traffic. But the power of Christmas and of an idea can transform lives and opinions. We selected a group of waste collectors and turned their carts into sleds. What once was waste and neglect has turned into present and joy. 

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