Brazil is so vast that Brazilians have no clue of how many amazing and different places are there to visit. The idea was precisely to show the touristic destinations that look like from overseas, but with the answer alternatives made only with Brazilian locations. There were 9 TV films, press media and billboards in airports. On social media, hotels, restaurants, hostels and tourists were able to put on an inspiring picture and fill out the alternatives in order to share it.