There is no way of competing with the power of cell-phones, tablets, and video-games. But we might as well join them. By seizing the esthetic of Pixels present in games like Minecraft, and also in the first years of 8-bits computing, we brought the magic of pixels to paper and pencil. More than a campaign, we created a new product. 200 illustrations were developed so children and adults were able to download and print the papers formatted in little squares. After thousands of downloads, a book was printed out and sold at the biggest bookstores in Brazil. A blank gallery, with giant pictures to be painted pixel by pixel was created to launch de new campaign and new product.