copywriter and creative director

Nestlé Easter

Alice is a girl dealing with her new life as a grown-up. We make use of the giant girl metaphor to explain this very real feeling that we all go through at some point in our lives. And chocolate has this very power to stop the world and bring us back to our true self. "Alice in Wonderland" references are clear -- except it's set in a modern day context. Meanwhile, we also added its own "Easter egg"-if you look closely enough, there's a rabbit hidden in every scene of the film.

Easter Nestlé - Alice