An over 250-year-old brand doesn´t need to look like it is more than 250 years. The idea was to bring together pencil and mobile phone, the analogic and the digital, without telling where one ends and the other begins. The app uses augmented reality to transform each reforested wood pencil into an animal from the Brazilian forests. After leading the number of downloads on APP Store, we put the pencil and sustainable future into the hands of thousands of children.